Studies

Here at Paradoxes, there are often topics that spark our curiosity and go beyond the work we do for our clients. We will update this page with new studies as they are released.

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Adapting B2B & B2C Strategies in the Time of COVID

NEW! Paradoxes Three-Part Series

Episode Three: Insights to help   B2C and B2B companies support customers and employees during Covid.

AUGUST 2020

Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market. 

Download the full study to learn more.

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Adapting B2B & B2C Strategies in the Time of COVID

NEW! Paradoxes Three-Part Series

Episode Two: Insights to help B2C and B2B companies aquire and retain customers during Covid.

July 2020

Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market. 

Download the full study to learn more.

DOWNLOAD

Adapting B2B & B2C Strategies in the Time of COVID

NEW! Paradoxes Three-Part Series

Episode One: Insights to help B2C companies survive & thrive during COVID-19 derived from innovative message & image testing

July 2020

Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market. 

Download the full study to learn more.

DOWNLOAD

Collaboration & Communication Software Study

NEW! Paradoxes Pulse Research Series

September 2019

Paradoxes recently surveyed business decision makers and influencers across the US to understand the Collaboration & Communication market landscape, brand perception, and awareness, and what you can do to differentiate.

Download the full study to learn more.

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SMB SaaS Usage & Adoption Study

Paradoxes Pulse Research Series

September 2017

Paradoxes recently surveyed SMBs across the U.S. to find out what kind of SaaS applications they subscribe to, what motivates them to pay, and what prevents them from getting the most value out of their software.

Download the full study to learn more.

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SaaS Cancellation Risk Study

Paradoxes Pulse Research Series

June 2018

Paradoxes recently surveyed SaaS business users across the U.S. to find out what percentage of SaaS subscriptions are at risk of cancellation, why customers cancel SaaS subscriptions, and what you can do to reduce cancellations.

Download the full study to learn more.

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Executive Decision-Maker Study

Paradoxes Decision-Maker Research Series

February 2018

Paradoxes surveyed and interviewed over 170 U.S. executives from companies like Microsoft, Uber, and Amazon to find out how they make decisions.

Download the full study to find out how you can define your decision-making style, and see how it compares.

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Other Paradoxes Content

Our Positioning Practice

When you need to choose target audiences, decide what to offer them, and make your company stand out from the competition…

Research, analytics, positioning

Paradoxes is a strategic marketing organization that helps technology companies collect, analyze, and use data to make smarter sales, marketing, and product decisions.

Our Analytics Practice

When you need to extract value from information; from analyzing user behavior, to helping you identify your best customer and those at risk…

Paradoxes Product Habit Framework℠ (PHF)

The PHF enables you to effectively build customer habits by pinpointing and unblocking obstacles to adoption.

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