Resources
Here at paradoxes we regularly receive repeat requests for market data that more than one client is interested in. This page will be used to share this type of market data.
JIDIs: Discovering unmet needs
NEW!
July 2025
See how Paradoxes uses Journey In-Depth-Interviews (JIDIs) to help leading brands decode complex customer journeys—turning whiteboard sessions into powerful insights that traditional research often misses.
The Paradox of SAT from DISSAT
June 2025
Learn how Paradoxes helps leading B2B SaaS, cloud, and social media brands turn customer dissatisfaction into powerful loyalty drivers through refined multi-method listening and prioritization.
Advisory Councils: Strategic insights on speed dial
May 2025
Learn how advisory councils can help your organization.
Existing information synthesis (EIS)
October 2023
Learn how existing information synthesis (EIS) can help your organization.
Research driven thought leadership
November 2022
Learn how research-driven thought leadership can help your organization.
U.S. consumers key media usage behaviors
Data pops series
May 2022
Recently we examined our data archives to see how consumers spend their time and how media usage have changed from 2015 to 2021.
U.S. business and employees by company size and industry
NEW! Data pops series
March 2022
Paradoxes has gathered data from the U.S. Census Bureau on U.S. business entity counts and employees based on company sizes.
Adapting B2B & B2C Strategies in the Time of COVID
Paradoxes Series Finale & Webinar
Insights to help B2C and B2B companies support customers and employees during the COVID-19 pandemic.
November 2020
Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.
Download the full study to learn more.
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Adapting B2B & B2C Strategies in the Time of COVID
NEW! Paradoxes Three-Part Series
Episode Three: Insights to help B2C and B2B companies support customers and employees during Covid.
August 2020
Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.
Download the full study to learn more.
Download
Adapting B2B & B2C Strategies in the Time of COVID
NEW! Paradoxes Three-Part Series
Episode Two: Insights to help B2C and B2B companies acquire and retain customers during Covid.
July 2020
Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.
Download the full study to learn more.
Download
Adapting B2B & B2C Strategies in the Time of COVID
NEW! Paradoxes Three-Part Series
Episode One: Insights to help B2C companies survive & thrive during COVID-19 derived from innovative message & image testing
July 2020
Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.
Download the full study to learn more
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Collaboration & Communication Software Study
NEW! Paradoxes Pulse Research Series
September 2019
Paradoxes recently surveyed business decision makers and influencers across the US to understand the Collaboration & Communication market landscape, brand perception, and awareness, and what you can do to differentiate.
Download the full study to learn more.
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SMB SaaS Usage & Adoption Study
Paradoxes Pulse Research Series
September 2017
Paradoxes recently surveyed SMBs across the U.S. to find out what kind of SaaS applications they subscribe to, what motivates them to pay, and what prevents them from getting the most value out of their software.
Download the full study to learn more.
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SaaS Cancellation Risk Study
Paradoxes Pulse Research Series
June 2018
Paradoxes recently surveyed SaaS business users across the U.S. to find out what percentage of SaaS subscriptions are at risk of cancellation, why customers cancel SaaS subscriptions, and what you can do to reduce cancellations.
Download the full study to learn more.
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Executive Decision-Maker Study
Paradoxes Decision-Maker Research Series
February 2018
Paradoxes surveyed and interviewed over 170 U.S. executives from companies like Microsoft, Uber, and Amazon to find out how they make decisions.
Download the full study to find out how you can define your decision-making style, and see how it compares.
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