Studies
Here at Paradoxes, there are often topics that spark our curiosity and go beyond the work we do for our clients. We will update this page with new studies as they are released.
Adapting B2B & B2C Strategies in the Time of COVID
NEW! Paradoxes Series Finale & Webinar
Insights to help B2C and B2B companies support customers and employees during the COVID-19 pandemic.
November 2020
Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.
Download the full study to learn more.
Adapting B2B & B2C Strategies in the Time of COVID
NEW! Paradoxes Three-Part Series
Episode Three: Insights to help B2C and B2B companies support customers and employees during Covid.
AUGUST 2020
Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.
Download the full study to learn more.
Adapting B2B & B2C Strategies in the Time of COVID
NEW! Paradoxes Three-Part Series
Episode Two: Insights to help B2C and B2B companies acquire and retain customers during Covid.
July 2020
Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.
Download the full study to learn more.
Adapting B2B & B2C Strategies in the Time of COVID
NEW! Paradoxes Three-Part Series
Episode One: Insights to help B2C companies survive & thrive during COVID-19 derived from innovative message & image testing
July 2020
Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.
Download the full study to learn more.
Collaboration & Communication Software Study
NEW! Paradoxes Pulse Research Series
September 2019
Paradoxes recently surveyed business decision makers and influencers across the US to understand the Collaboration & Communication market landscape, brand perception, and awareness, and what you can do to differentiate.
Download the full study to learn more.
SMB SaaS Usage & Adoption Study
Paradoxes Pulse Research Series
September 2017
Paradoxes recently surveyed SMBs across the U.S. to find out what kind of SaaS applications they subscribe to, what motivates them to pay, and what prevents them from getting the most value out of their software.
Download the full study to learn more.
SaaS Cancellation Risk Study
Paradoxes Pulse Research Series
June 2018
Paradoxes recently surveyed SaaS business users across the U.S. to find out what percentage of SaaS subscriptions are at risk of cancellation, why customers cancel SaaS subscriptions, and what you can do to reduce cancellations.
Download the full study to learn more.
Executive Decision-Maker Study
Paradoxes Decision-Maker Research Series
February 2018
Paradoxes surveyed and interviewed over 170 U.S. executives from companies like Microsoft, Uber, and Amazon to find out how they make decisions.
Download the full study to find out how you can define your decision-making style, and see how it compares.
Other Paradoxes Content
Our Positioning Practice
When you need to choose target audiences, decide what to offer them, and make your company stand out from the competition…
Research, analytics, positioning
Paradoxes is a strategic marketing organization that helps technology companies collect, analyze, and use data to make smarter sales, marketing, and product decisions.
Our Analytics Practice
When you need to extract value from information; from analyzing user behavior, to helping you identify your best customer and those at risk…
Paradoxes Product Habit Framework℠ (PHF)
The PHF enables you to effectively build customer habits by pinpointing and unblocking obstacles to adoption.