key questions answered
What are your competitor’s key product features? How do they work?
How do your competitor’s price their products/services?
How do they position and message? How do they differentiate?
What are your Points of Parity (POPs) and Points of Differentiation (PODs)?
How do they go-to-market? What channels do they use?
What do their customers think of them?
- Comparative analysis
- Product teardowns
- Mystery shopping
- Win/loss interviews
- Battlecard development
- Quantitative surveys