key questions answered

What are your competitor’s key product features? How do they work?

How do your competitor’s price their products/services?

How do they position and message? How do they differentiate?

What are your Points of Parity (POPs) and Points of Differentiation (PODs)?

How do they go-to-market? What channels do they use?

What do their customers think of them?

paradoxes approach

  • Comparative analysis
  • Product teardowns
  • Mystery shopping
  • Win/loss interviews
  • Battlecard development
  • IDIs
  • Quantitative surveys

Jobs We Do

We help leading brands make smarter decisions at every stage of the product lifecycle.


Let’s Talk

Get in touch and tell us about your project. We’d love to hear from you.