Brand/product SAT/NPS trackers
To measure and trend customer NPS, SAT (satisfaction), awareness and preference with your brand or product(s) versus your competitors over time.
key questions answered
What is your current NPS score or SAT? How does this compare to your key competitors?
What is your level of awareness? Preference?
How are you scores changing over time?
What are the drivers of SAT with your brand or product?
Which drivers have the most weight?
What actions can you take to improve your scores?
paradoxes approach
Repetitive brand studies that hold key variables constant so they can be trended over time
Benchmarking