key questions answered

Who is my customer?

What are their motivations, behaviors, needs and interests?

What does a standard day in their life consist of?

What are the priorities in their role?

What are their biggest challenges in the role?

What tools, technologies, services do they use?

What jobs do they do?

How do I find them in internal and external databases? In the wild?

paradoxes approach

Personas and archetypes can be created based on qualitative or quantitative data.

Qualitative

Conduct customer interviews or ethnographies, identify patterns and common characteristics; author the persona based on that data. Low to moderate price, moderate time.

Quantitative

Conduct quantitative surveys, identify patterns and common characteristics; author the persona based on that data. Moderate price, moderate time.

  • Author persona profiles
  • Author arch

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