key questions answered

What is the level of awareness of your product or service?

How does that compare to your competitors?

How do you rank on delivering on your product attributes? How does this compare to your competitors?

Which brand attributes are most important? Which are most unique?

Which attributes drive consideration, purchase and switching?

How do these measures change over time?

paradoxes approach

Quantitative surveys

Brand trackers at regular intervals

Social media listening

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We help leading brands make smarter decisions at every stage of the product lifecycle.


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