key questions answered

What percent of your customers succeed in completing a given task without assistance?

If they need assistance, where do they look for it?

How long does it take users to complete the task?

What blockers do they encounter?

How satisfied are they with the experience?

What improvements would they make?

Would they recommend your product to others based on their experience?

paradoxes approach

  • Usability research
  • Over time journaling/diary entries
  • IDI’s
  • Time to complete task measurement

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