key questions answered

What is your customers first impression with your product or service?

How did their pre-first use expectations compare with their actual experience?

How satisfied were they with the experience?

What were their points of frustration/suggested areas of improvement?

Did they get stuck in the process? If so, where?

Would they recommend your product or service to others based solely on their first experience?

paradoxes approach

  • Usability research
  • Sign-up & onboarding analysis
  • Pre-sign expectations vs post-sign experience comparative assessments
  • IDI’s

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