Over the first 20 years of my career, I worked across a range of sales, marketing and product roles for brands including Starbucks, Southwest Airlines, Nintendo, Golin Harris Communications, J. Walter Thompson and Microsoft; and I founded and operated three businesses.
Across these experiences, I recognized there were separate research, marketing strategy and data analytics firms but there was an absence of companies that combined these disciplines. I grew focused on bringing the best of these disciplines together under one roof with the goal of helping organizations make smarter sales, marketing and product decisions. In 2007, I joined forces with Steve Boehm and Melissa Codespoti to found Paradoxes with this mission.
Nearly 15 years later, we continue to cross-pollinate these disciplines to help many of the world’s leading brands capitalize on opportunities, overcome challenges and mitigate risk.
We have worked diligently to deliver positive outcomes to our clients and their customers and are proud of the numerous initial projects that have developed into enduring partnerships.
We are on a journey to continuously improve the ways in which we apply our craft to your business and your customers. Whether you’re an existing customer or a prospective one, we look forward to contributing to your goals going forward.
J. Scott Codespoti
CEO and FOUNDER