Who We Are
Established in 2007, Paradoxes is a strategic marketing organization that gathers and analyzes information to help organizations make smarter sales, marketing and product decisions.
We enable our customers to capitalize on opportunities, overcome challenges and mitigate risk.
Our Story
Over the first 20 years of my career, I worked across a range of sales, marketing and product roles for brands including Starbucks, Southwest Airlines, Nintendo, Golin Harris Communications, J. Walter Thompson and Microsoft; and I founded and operated three businesses.
Across these experiences, I recognized there were separate research, marketing strategy and data analytics firms but there was an absence of companies that combined these disciplines. I grew focused on bringing the best of these disciplines together under one roof with the goal of helping organizations make smarter sales, marketing and product decisions. In 2007, I joined forces with Steve Boehm and Melissa Codespoti to found Paradoxes with this mission.
Nearly 15 years later, we continue to cross-pollinate these disciplines to help many of the world’s leading brands capitalize on opportunities, overcome challenges and mitigate risk.
We have worked diligently to deliver positive outcomes to our clients and their customers and are proud of the numerous initial projects that have developed into enduring partnerships.
We are on a journey to continuously improve the ways in which we apply our craft to your business and your customers. Whether you’re an existing customer or a prospective one, we look forward to contributing to your goals going forward.
J. Scott Codespoti
CEO and FOUNDER
About Our Name
Paradox: Any person, place or situation exhibiting an apparently contradictory nature
Decades ago, my wife, and business partner, and I became fascinated with the equilibrium often realized when two opposite conditions, facts or forces coexist (e.g., customers want choices but not too many).
We realized the decision-making work we do required us to identify, examine and address such opposing forces, such Paradoxes. And thus, our name came to be.
Our Team
Paradoxes Leadership
J. Scott Codespoti
CEO & FOUNDER
Scott founded Paradoxes in 2007 with the vision of blending the disciplines of research, analytics and strategic marketing to help organizations make smarter sales, marketing, and product decisions, with an increasing emphasis today on helping clients drive adoption and usage of products and services. He leads the strategic planning of all client engagements, oversees project quality, heads client relationship development, and drives exploration and adoption of innovative research and analytics techniques and technologies.
Melissa Codespoti
CO-FOUNDER & CHIEF STRATEGY OFFICER
Melissa co-founded Paradoxes in 2007. As the Chief Strategy Officer for the company, her role spans all internal departments. She is responsible for developing, maintaining and improving the business of the business in order to serve Paradoxes clients effectively and efficiently. Recruiting, developing, and inspiring our most important assets — employee partners — is a principal area of her focus and strength.
Steve C. Boehm
COO & STRATEGY
Steve joined Paradoxes at its inception in 2007, after being inspired by Scott and Melissa’s vision to help organizations make smarter sales, marketing and product decisions. He is a member of Paradoxes Leadership team. Steve has spent over 25 years working in the technology sector in sales, strategy, and business development roles, and has served in executive roles for Fortune 20 organizations including Packard Bell/NEC and numerous start-up and early stage companies.
Paradoxes Strategists
Laura Willits
MARKETING STRATEGIST
Laura has worked for Paradoxes since 2018, utilizing her creative and analytical sides to provide clear insights through data visualization and storytelling. She has a BA in Marketing Communications from California Lutheran University. In her spare time, she loves to bake, work on her style blog, and take leisurely walks by the lake with her little dog named Toby.
Alex Chen
DATA ANALYST
Alex is an expert data analyst and came to Paradoxes after running worldwide audience studies for Microsoft. As a Data Analyst, Alex currently focuses on helping drive Paradoxes’ data analytics practice and provides our North American clients with around the clock data processing and analytics services working from his office in China.
Paradoxes Research Managers
Warren Kress
RESEARCH & ANALYTICS MANAGER
Warren Joined Paradoxes in 2021, continuing a career in research that has spanned numerous industries and methodologies. Warren has BA in Economics from DePaul University, a MA in Economics from Boston University, and a MS in Computer Science from DePaul University. In his spare time, Warren enjoys playing with his two dogs, watching the Bears and the Cubs, reading, and learning (and often failing) to cook new things.
Paradoxes Research Associates
Bailey Curtis
RESEARCH & ANALYTICS associate
Bailey joined Paradoxes in September 2021 after receiving a Master of Arts-Business in Arts and Creative Enterprise Leadership from the Wisconsin School of Business. She also holds a Bachelor of Science in Life Sciences Communication from the University of Wisconsin-Madison. As a multipotentialite, she’s excited to merge her interests in marketing, research and design, and communication to passionately support the Paradoxes team. In her spare time, she enjoys photography, crocheting, and attending (Wisconsin) sporting events.
Jane Tang
RESEARCH & ANALYTICS associate
Jane joined Paradoxes in April 2021. She has a BA in marketing and information systems and will obtain her MS in information systems management this June. She enjoys storytelling and connecting people to products through data. In her free time, she loves to read, learn the ropes of aerial hammock, and explore the beautiful PNW.
Jana Birdling
RESEARCH & ANALYTICS associate
Jana joined Paradoxes in June 2022 after receiving her BS in Journalism from the University of Kansas, where she worked as an undergraduate research assistant for the National Science Foundation. She enjoys engaging in the disciplines of marketing, research, and design. In her spare time, she enjoys reading, sewing, painting, and all things creative.
Paradoxes Specialists
Maria Gitman
Director Of Finance
Maria has over 15 years of experience in general office management, accounting, booking and HR. She is passionate about developing and managing internal business processes that enable start up companies to thrive and grow, as well as establishing strong company cultures.
Christina Cash
RESEARCH OPERATIONS MANAGER
Christina joined Paradoxes in 2019 after working in the Seattle tech space for the last three years. Possessing a broad cross-section of experiences that has shaped her career trajectory, Christina has chosen to focus her passions on operational work. Most recently, Christina supported Microsoft’s XBOX research team to investigate what puts the fun into the gaming experience and plans to bring that same energy to her clients at Paradoxes.
Roel Mucollari
Research operations manager
Roel started working at Paradoxes in July of 2020, upon realizing his interest in market research. Since joining Paradoxes, Roel has focused on quantitative research including but not limited to survey programming and quantitative reporting. Roel received a marketing communications degree from Baruch College in NYC and currently resides there. Whenever he’s not on his work computer, he’s either taking weekend road trips with friends or playing soccer.