key questions answered

What is the optimal configuration of your package?

Which features most/least impact price? What is your products price elasticity?

What is the estimated take rate of your product/package/bundle?

What does your demand curve look like?

What is the optimal feature, level and price mix to grow share? To grow revenue?

To what degree do your “new” SKU’s cannibalize your existing SKU’s?

What is the highest price the market is willing to pay for your product?

paradoxes approach

Conjoint

Max Diff

Gabor-Granger

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