In a world where product cycles move fast, market conditions change quickly, and competitors rise and fall rapidly, staying connected to your target audiences is essential. That’s where advisory councils come in.
This system for capturing high quality impact is reliable: Recruit once. Engage quickly. Repeat without starting over each time.
Paradoxes advisory councils can help you reach smarter decisions, faster.

 

Advisory Council: A group of people recruited once based on target characteristics that can be leveraged repeatedly for ongoing insights and feedback.

Benefits:

  • Affordable
  • Efficient use of resources
  • Accelerates insight gathering
  • Verified, quality participants
  • Relationship building with trusted voices
  • Mixed method flexibility
  • B2B, technical, or hard-to-recruit audiences
  • Global

Use cases:

  • In-depth-interviews (IDIs)
  • Focus groups
  • Online surveys
  • Quick polls
  • In-person site visits
  • Longitudinal insight tracking over time
Types of audience: Can span any audience cohort ranging from B2B, BDMs, TDMs, departmental personas, etc.

 

How it works

While the below elements are defined collaboratively with you, Paradoxes leads all execution and ongoing management of the council from end to end.
  1. Recruitment of targeted participants
  2. Profiling survey to provide a consistent point of reference on the voices being heard
  3. Engagement waves (planned or ad-hoc). Each wave typically includes:
    • Participant scheduling
    • Survey/guide design
    • Data collection/moderation
    • Reporting & insights, including strategic recommendations
    • Participant incentive fulfillment
  4. Ongoing management of advisory council

Why Paradoxes?

For nearly 20 years, Paradoxes has a proven track record of running multi-year advisory councils for many of the world’s leading B2B SaaS, cloud and social media brands.

 

Don’t just take it from us, hear it from our customers:

“Paradoxes built a highly targeted pool of core users we can rely on every time. Their ability to recruit and manage high-quality participants really makes a difference in the speed at which we can launch research studies to validate and inform our ideas.”

– Leading SaaS Company

“Working with Paradoxes was instrumental in helping us bring quick and actionable insights into our product strategy. The advisory council sets up a direct line to the voices that matter most.”

– Fortune Top 10 Enterprise Software Company

“The advisory council process at Paradoxes is refined and efficient. They recruited a global audience of hard-to reach digital marketers which rely on regularly to get rapid sales, marketing, and product feedback using interviews, quick polls, usability testing, dyads, triads and focus groups.”

– Leading Social Media Company

Click here to take the first step with Paradoxes.