key questions answered

What are your strengths and weaknesses vs a specific competitor?

What are your Points of Parity and Points of Differentiation?

What are your competitors key vulnerabilities?

What key messages should sales emphasize when competing? Which features should be emphasized?

What traps should your sales team set?

paradoxes approach

  • Competitive analysis
  • Former employee interviews


  • Current/past customer interviews
  • Mystery Shopping

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