key questions answered

Which channels most effectively reach your customers?

Which partner types are best suited to drive mutual benefit?

What is your to, and through, partner strategy?

What is your to-partner value proposition?

What channels do your competitors use to go to market? Which are most/least successful for them?

What assets are needed to support your channel?

paradoxes approach

  • Customer touchpoint analysis
  • Competitive channel analysis


  • Customer purchase preferences
  • Partner satisfaction
  • Partner profitability analysis

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