We offer a mixture of qualitative, quantitative, and neuro-physiological methodologies tailored to your unique situation.
Gathering perspectives from your customers, prospects, partners, competitors, analysts and internal stakeholders is an essential component of how we help you make smarter sales, marketing, and product decisions.
We listen to the thoughts and feelings of people who are your target audience, one person at a time, to hear their stories and observe how your brand or product fits into their world.
Neurophysiological research is an emerging form of research that is still finding its place in the researcher’s toolkit. Our experience indicates it is best used for testing video content, advertising and web sites. It focuses on capturing respondents’ subconscious reactions to stimulus (from the primal vs rational brain).