Research driven thought leadership

NEW!

November 2022

Learn how research-driven thought leadership can help your organization.

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U.S. consumers key media usage behaviors

Data pops series

May 2022

Recently we examined our data archives to see how consumers spend their time and how media usage have changed from 2015 to 2021.

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U.S. business and employees by company size and industry

NEW! Data pops series

March 2022

Paradoxes has gathered data from the U.S. Census Bureau on U.S. business entity counts and employees based on company sizes.

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Adapting B2B & B2C Strategies in the Time of COVID

Paradoxes Series Finale & Webinar

Insights to help B2C and B2B companies support customers and employees during the COVID-19 pandemic.

November 2020

Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.

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Adapting B2B & B2C Strategies in the Time of COVID

NEW! Paradoxes Three-Part Series

Episode Three: Insights to help   B2C and B2B companies support customers and employees during Covid.

August 2020

Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.

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Adapting B2B & B2C Strategies in the Time of COVID

NEW! Paradoxes Three-Part Series

Episode Two: Insights to help B2C and B2B companies acquire and retain customers during Covid.

July 2020

Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.

Download the full study to learn more.

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Adapting B2B & B2C Strategies in the Time of COVID

NEW! Paradoxes Three-Part Series

Episode One: Insights to help B2C companies survive & thrive during COVID-19 derived from innovative message & image testing

July 2020

Paradoxes recently surveyed consumers and employees across the US to understand how COVID-19 is affecting the B2B and B2C market.

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Collaboration & Communication Software Study

NEW! Paradoxes Pulse Research Series

September 2019

Paradoxes recently surveyed business decision makers and influencers across the US to understand the Collaboration & Communication market landscape, brand perception, and awareness, and what you can do to differentiate.

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SMB SaaS Usage & Adoption Study

Paradoxes Pulse Research Series

September 2017

Paradoxes recently surveyed SMBs across the U.S. to find out what kind of SaaS applications they subscribe to, what motivates them to pay, and what prevents them from getting the most value out of their software.

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SaaS Cancellation Risk Study

Paradoxes Pulse Research Series

June 2018

Paradoxes recently surveyed SaaS business users across the U.S. to find out what percentage of SaaS subscriptions are at risk of cancellation, why customers cancel SaaS subscriptions, and what you can do to reduce cancellations.

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Executive Decision-Maker Study

Paradoxes Decision-Maker Research Series

February 2018

Paradoxes surveyed and interviewed over 170 U.S. executives from companies like Microsoft, Uber, and Amazon to find out how they make decisions.

Download the full study to find out how you can define your decision-making style, and see how it compares.

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We help leading brands make smarter decisions at every stage of the product lifecycle.

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