Paradoxes is a global strategic marketing and research firm that helps organizations replace costly assumptions with insights that uncover opportunities, overcome challenges, and mitigate risks. We use modern AI practices, versatile mixed-method research, and trusted delivery to drive smarter sales, marketing, and product decisions.
Capitalize on opportunities.
Overcome challenges.
Mitigate risk.
We help at every stage of the product lifecycle
PLAN + DESIGN
Plan + Design
As product development begins you work to define your value proposition and differentiate your product. You’re identifying market opportunities and profiling your target audience. As you learn, you refine your design and your product improves.
Key Elements
- Size and segment your market opportunity
- Profile and personify your target audiences
- Define and differentiate your value
- Inform the design, build and evolution of your products and services
GO TO MARKET
Go To Market
This stage defines your positioning and messaging, determines your packaging and pricing and directs your GTM strategy. There are many facets to your GTM – establishing your channel strategy, building pipeline through research-based thought leadership, and modeling customer acquisition and up/cross-sell paths. It concludes with measuring your marketing effectiveness and learning why you win and lose deals.
Key Elements
- Develop and test your positioning and messaging
- Determine and validate your pricing and packaging
- Guide how you bring your product to market and build pipeline
ADAPT, USE, SATISFY
Adapt, Use, Satisfy
Ultimately, you want to become the go-to solution in your category; said another way you want your product to be used habitually. This requires a positive end-to-end customer experience from first user experience, to driving feature adoption through intuitiveness and in-product messaging thus mitigating churn and ultimately driving customer satisfaction.
Key Elements
- Inform your adoption and usage strategies; create habitual usage
- Establish and track you and your competitor’s satisfaction/NPS and related drivers
15
year track record
5 OF 10
top global brands have multi-year engagements with Paradoxes
90%
rehire rate
“The team there is sharp and has good ideas. Idea generation is great. That’s why we work with you
again and again – we like your brains.”
CEO, Health Care (Client for 3 + years)
“This is so actionable and useful. I’ve done a lot of messaging research over the years and this is the best I’ve seen.”
Product Marketing Manager, Global Software Company (Client for 15 + years)
“What I like most about working with Paradoxes is your willingness to roll up your sleeves, your quick response time, and your strategic thoughtfulness to make sure we see the outside perspective.”
Market & Insights Manager, Global Social Media Company (Client for 6+ years)
“Paradoxes was the absolute right choice for our research project… I’m very impressed with the level of engagement, professionalism, insights into the market, and of course with the personal engagement of the team.”
CMO, Regional Luxury Retailer (Client for 4 + years)
“There are three things that make Paradoxes a valuable partner rather than just a vendor: Execution, attitude, and expertise.”
VP Pricing & Packaging, SaaS Company (Client for 4 + years)
“I was very impressed with the insights Paradoxes provided. The information makes for a great strategic launching pad for us.”
CMO, SaaS Company (Client for 3+ years)
