Research, analytics, positioning

Paradoxes is a strategic marketing organization that helps technology companies collect, analyze, and use data to make smarter sales, marketing, and product decisions.

We specialize in helping companies drive product adoption and habitual usage.

President J. Scott Codespoti – How Paradoxes helps their clients Make Smarter Decisions℠.



Get answers and insights
you don’t have.

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Extract value from data.

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Decide who to target, what to offer, and how to make it stand out.

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Some of our clients...

Since 2007, Paradoxes has a proven record of successfully helping many of the world’s most recognized brands in technology, cloud services, social media, and other subscription-based businesses.

Whether you’re a local or multi-national brand, you’re bringing a new innovation to market or seeking to keep an established brand relevant, you want an answer to a specific question, or have broader strategic needs, Paradoxes can help your organization Make Smarter Decisions℠ that will result in meaningful and measurable outcomes. 

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