Pros

  • Capture subconscious reaction to stimulus
  • Powerful insight into what stimulates and bores respondents
  • Simultaneously combines multiple techniques (e.g. eye tracking, facial coding, GSR) to triangulate respondent reactions

Cons

  • Small sample sizes that produce large data sets
  • Time consuming
  • Expensive
  • Relatively new techniques that are not yet widely accepted

paradoxes approach

We have a long-standing partner that is best in class in this field with whom we work to blend conventional and neuro techniques for qualified research objectives.

  • Eye tracking
  • Facial expression coding
  • Implicit Association Tests (IAT)
  • Galvanic Skin Response (GSR)
  • Electrocardiogram (ECG)
  • Layered Voice Analysis (LVA)
  • Functional Magnetic Resonance Imaging (FMRI)

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