• Large audiences
  • Can gather data fast
  • Can quickly find patterns by demographics, firmographics and other variables
  • Can cover a breadth of topics in a standard survey
  • Allows for open-ends providing a breadth of “voice of the customer” responses
  • Provides decision makers confidence based on large response sets


  • Some audiences are hard to find in large numbers
  • Cannot probe more deeply on the spot
  • Respondent quality from panels can be suspect
  • Must use advanced data quality techniques to ensure respondent quality

paradoxes approach

  • Online surveys: Computer & mobile
  • Conjoint: Choice-based & menu-based
  • Max diff
  • Gabor-Granger
  • Van Westendorp
  • Monadic price testing
  • A/B testing
  • Card sorts

Jobs We Do

We help leading brands make smarter decisions at every stage of the product lifecycle.


Let’s Talk

Get in touch and tell us about your project. We’d love to hear from you.