key questions answered
What is your customer promise?
What claims are you making about your product/service?
Are your claims relevant, appealing and believable?
What is the actual price?
What is the risk of buying your product/service? What is the risk of not doing so?
What is the effort required to adopt and use it?
How does your product compare to alternatives?
We use a blend of qualitative and quantitative research, as well as competitive analysis, to develop and test value propositions
- Focus groups
- Max Diff
- Word highlighter exercises
- Competitive positioning
- Messaging & product feature teardowns