key questions answered

What is your customer promise?

What claims are you making about your product/service?

Are your claims relevant, appealing and believable?

What is the actual price?

What is the risk of buying your product/service? What is the risk of not doing so?

What is the effort required to adopt and use it?

How does your product compare to alternatives?

paradoxes approach

We use a blend of qualitative and quantitative research, as well as competitive analysis, to develop and test value propositions

Qualitative

  • IDIs
  • Focus groups

Quantitative

  • Surveys
  • Max Diff
  • Word highlighter exercises

Compete

  • Competitive positioning
  • Messaging & product feature teardowns

Jobs We Do

We help leading brands make smarter decisions at every stage of the product lifecycle.

SEE OUR WORK

Let’s Talk

Get in touch and tell us about your project. We’d love to hear from you.

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