Positioning & messaging
To identify white space opportunities for creating differentiated positioning; and developing and validating which messages are most appealing, believable, unique and drive action.
Key Questions Answered:
How do your competitors’ position?
How believable is your message?
Which messages drive action–interest in learning more?
The Paradoxes Approach:
Comparative positioning and messaging analysis teardowns
IDI’s + Focus Groups
Quantitative Surveys
Positioning and Value Prop Introduction
Positioning Analysis
Competitive Positioning Analysis
Positioning and Messaging Framework
