Channel partner strategy development
To determine the optimal channel strategy for building your partner ecosystem and bringing your product to market including distribution, agents, sub-agents, resellers, system integrators, consultants, retailers, online, etc.
key questions answered
Which channels most effectively reach your customers?
Which partner types are best suited to drive mutual benefit?
What is your to, and through, partner strategy?
What is your to-partner value proposition?
What channels do your competitors use to go to market? Which are most/least successful for them?
What assets are needed to support your channel?
paradoxes approach
- Customer touchpoint analysis
- Competitive channel analysis
- Customer purchase preferences
- Partner satisfaction
- Partner profitability analysis
Partner playbook overview
Example partner journey
Example partner differentiation
Research identified partner growth areas