How We Do Them
Market Research
Gathering perspectives from your customers, prospects, partners, competitors, analysts and internal stakeholders is an essential component of how we help you make smarter sales, marketing, and product decisions.
We offer a mixture of qualitative, quantitative, and neuro-physiological methodologies tailored to your unique situation.
Qualitative
We listen to the thoughts and feelings of people who are your target audience, one person at a time, to hear their stories and observe how your brand or product fits into their world.
- Advisory councils
- Ethnography
- Focus groups
- In-depth interviews (IDI’s)
- Journey IDIs (JIDIs)
- Usability testing
Quantitative
We use large scale surveys to understand the numbers. How many people are interested in your product? How many are satisfied and dissatisfied? What percentage prefer message A to message B? Etc.
- Conjoint
- Gabor-Granger
- Max Diff
- Tracking studies
- Web/mobile surveys
- A/B testing
Neurophysiological
Neurophysiological research is an emerging form of research that is still finding its place in the researcher’s toolkit. Our experience indicates it is best used for testing video content, advertising and web sites. It focuses on capturing respondents’ subconscious reactions to stimulus (from the primal vs rational brain).
- Biometrics
- EEG
- Eye tracking
- Facial coding
Analytics
Analytics is at the center of all the work we do. We are constantly collecting, reviewing, synthesizing and analyzing information whether it be qualitative, quantitative, primary or secondary.
There are times when a pure analytics project is needed consisting of modeling, simulations and triangulation of an assortment of data.
Types of Analytics Jobs We Do
- Existing Information Synthesis (EIS)
- Churn vulnerability modeling
- Look-a-like modeling
- Next logical purchase modeling
- ROI calculators
- ROI calculators
- Segmentation
- Profitability analysis
- Market sizing/forecasting
- Reports and dashboards