Prevent international expansion pitfalls through local market intelligence
Top pitfalls of international expansion
- Not understanding cultural differences that impact preferences and buying habits
- Insufficient market research failing to accurately assess local demand, overlooking unfamiliar competitors, and misjudging price sensitivity
- Regulatory and legal blindspots related to labor laws, taxes, data privacy and compliance
- Poor localization that lacks local adaptations to product, marketing, or customer support
- Talent challenges hiring and retaining qualified local personnel
At Paradoxes we have built global expertise and an international ecosystem that help companies navigate their expansions and avoid insight gaps that cause failures. Our qualitative and quantitative research spans North America, EMEA, LATAM, and APAC.
Paradoxes international research expertise
Paradoxes has 20 years of experience helping leading global brands expand internationally.
- Centrally designed and managed global research with a single point of contact, resulting in effective, efficient and affordable projects
- Expertise in country-specific qualitative and quantitative recruitment, enabling the sourcing of relevant local audiences
- Native language moderators with market-specific expertise: French, German, Spanish, Portuguese, Dutch, Hindi, Thai, Japanese, Vietnamese, Tagalog, and Indonesian with real-time English translation
“It’s important for us to ensure we’re capturing accurate data from a perspective that is non-US centric. We’ve partnered with Paradoxes on various multi-geo studies. From handling participant recruitment, survey design, localized survey versions, and launch, Paradoxes consistently delivers results we trust are accurate.”
– B2B SaaS company
“Working with Paradoxes on multi-geo studies has been easy. We receive translated interview summaries and transcripts back quickly after interviews have been conducted, enabling us to dive into results rapidly.”
– B2B Cybersecurity company