Plan & Design
This phase is the nucleus of product definition.
This phase is anchored by understanding your market opportunity, defining the need your product will fill, for whom, and in what differentiated way. This foundational knowledge directs your product concept, features and functionality, and eventually evolves what has been built to deliver on new use cases.
We do these jobs for:
- CEO/COO/CRO/CMO
- Product marketing managers
- Product planners
- Market research/intelligence managers
- VP/Director competitive intelligence
- UX researchers and designers
PLAN + DESIGN JOBS WE DO
Explore our experience and capabilities during the plan + design phase
Determine market opportunity and profile your target audiences
Define and differentiate your value
Inform the design, build and evolution of your product/service