Services
Research
When you need answers and insights you don’t have about your customers, the market, or your products…
QUALITATIVE
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Advisory councils
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Dial testing
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Ethnography
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Focus groups
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In-Depth Interviews (IDIs)
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Journey IDIs (JIDIs)
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Usability
QUANTITATIVE
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Conjoint analysis
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MaxDiff
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Tracking studies
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Web/mobile surveys
NEURO-PHYSIOLOGICAL
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Biometrics
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EEG
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Eye tracking
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Facial coding
Analytics
When you need to extract value from information; from analyzing user behavior, to helping you identify your best customer and those at risk…
DATA STRATEGY AND DEVELOPMENT
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Data development
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KPI creation and data mapping
DESCRIPTIVE ANALYTICS
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Dashboards and reporting
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Data visualization
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Existing Information Synthesis (EIS)
PREDICTIVE AND DESCRIPTIVE ANALYTICS
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Churn, vulnerability and usage models
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Look-alike modeling
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Segmentation
POSITIONING
When you need to choose target audiences, decide what to offer them, and make your company stand out from the competition…
MARKET OPPORTUNITY ANALYSIS
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Competitive analysis
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Market segmentation and sizing
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Target audience selection
VALUE PROPOSITIONS
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Cost/benefit analysis
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Differentiation
POSITIONING AND MESSAGING
FRAMEWORKS
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Message testing and validation
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Promise statement
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Supporting evidence
Solutions Across the Product Lifecycle
Paradoxes helps you on your product / services path wherever you are today – or wherever you want to go.
