Services

Research

When you need answers and insights you don’t have about your customers, the market, or your products…

Your consent is required to display this content from vimeo - Privacy Settings
Watch Video
QUALITATIVE
  • Advisory councils

  • Dial testing

  • Ethnography

  • Focus groups

  • In-Depth Interviews (IDIs)

  • Journey IDIs (JIDIs)

  • Usability

QUANTITATIVE

  • Conjoint analysis

  • MaxDiff

  • Tracking studies

  • Web/mobile surveys

NEURO-PHYSIOLOGICAL
  • Biometrics

  • EEG

  • Eye tracking

  • Facial coding

Analytics

When you need to extract value from information; from analyzing user behavior, to helping you identify your best customer and those at risk…

Your consent is required to display this content from vimeo - Privacy Settings
Watch Video
DATA STRATEGY AND DEVELOPMENT
  • Data development

  • KPI creation and data mapping

DESCRIPTIVE ANALYTICS
  • Dashboards and reporting

  • Data visualization

  • Existing Information Synthesis (EIS)

PREDICTIVE AND DESCRIPTIVE ANALYTICS
  • Churn, vulnerability and usage models

  • Look-alike modeling

  • Segmentation

POSITIONING

When you need to choose target audiences, decide what to offer them, and make your company stand out from the competition…

Your consent is required to display this content from vimeo - Privacy Settings
Watch video
MARKET OPPORTUNITY ANALYSIS
  • Competitive analysis

  • Market segmentation and sizing

  • Target audience selection

VALUE PROPOSITIONS
  • Cost/benefit analysis

  • Differentiation

POSITIONING AND MESSAGING
FRAMEWORKS
  • Message testing and validation

  • Promise statement

  • Supporting evidence

Solutions Across the Product Lifecycle

Paradoxes helps you on your product / services path wherever you are today – or wherever you want to go.

Whether you’re a local or multi-national brand, you’re bringing a new innovation to market or seeking to keep an established brand relevant, you want an answer to a specific question, or have broader strategic needs, Paradoxes can help your organization Make Smarter Decisions℠ that will result in meaningful and measurable outcomes. 

Contact Us
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google