Services: Research, Analytics, and Positioning to Make Smarter Decisions

Services

Research

When you need answers and insights you don’t have about your customers, the market, or your products…

QUALITATIVE

Advisory councils
Dial testing
Ethnography
Focus groups
In-Depth Interviews (IDIs)
Journey IDIs (JIDIs)
Usability

QUANTITATIVE

Conjoint analysis
MaxDiff
Tracking studies
Web/mobile surveys

NEURO-PHYSIOLOGICAL

Biometrics
EEG
Eye tracking
Facial coding

Analytics

When you need to extract value from information; from analyzing user behavior, to helping you identify your best customer and those at risk…

DATA STRATEGY AND DEVELOPMENT

Data development
KPI creation and data mapping

DESCRIPTIVE ANALYTICS

Dashboards and reporting
Data visualization
Existing Information Synthesis (EIS)

PREDICTIVE AND DESCRIPTIVE ANALYTICS

Churn, vulnerability and usage models
Look-alike modeling
Segmentation

POSITIONING

When you need to choose target audiences, decide what to offer them, and make your company stand out from the competition…

MARKET OPPORTUNITY ANALYSIS

Competitive analysis
Market segmentation and sizing
Target audience selection

VALUE PROPOSITIONS

Cost/benefit analysis
Differentiation

POSITIONING AND MESSAGING
FRAMEWORKS

Message testing and validation
Promise statement
Supporting evidence

Solutions Across the Product Lifecycle

Paradoxes helps you on your product / services path wherever you are today – or wherever you want to go.

Whether you’re a local or multi-national brand, you’re bringing a new innovation to market or seeking to keep an established brand relevant, you want an answer to a specific question, or have broader strategic needs, Paradoxes can help your organization Make Smarter Decisions℠ that will result in meaningful and measurable outcomes.