Pricing & packaging
To determine which features and levels should be included in your packages and at what prices. This includes understanding which bundle assortment best drives share and/or revenue and which have the greatest likelihood to purchase.
key questions answered
What is the optimal configuration of your package?
Which features most/least impact price? What is your products price elasticity?
What is the estimated take rate of your product/package/bundle?
What does your demand curve look like?
What is the optimal feature, level and price mix to grow share? To grow revenue?
To what degree do your “new” SKU’s cannibalize your existing SKU’s?
What is the highest price the market is willing to pay for your product?
paradoxes approach
Conjoint
Max Diff
Gabor-Granger
Example conjoint testing screen
Share of preference by feature & level
Example conjoint simulator