Plan + Design
This phase is the nucleus of product definition.
It is anchored by understanding your market opportunity, defining the need your product will fill, for whom, and in what differentiated way. This foundational knowledge directs your product concept, features and functionality, and eventually evolves what has been built to deliver on new use cases.
We do these jobs for:
- CEO/COO/CRO/CMO
- Product marketing managers
- Product planners
- Market research/intelligence managers
- VP/Director competitive intelligence
- UX researchers and designers
PLAN + DESIGN JOBS WE DO
Explore our experience and capabilities during the plan + design phase
Determine market opportunity and profile your target audiences
- Market sizing
- Segmentation and targeting
- Personas and archetypes
Define and differentiate your value
- Needs assessment and market fit
- Value proposition development
- Competitive analysis
- Mystery shopping
- Win/loss interviews
- Battlecard development
Inform the design, build and evolution of your product/service
- Concept testing
- Feature testing and prioritization
- Customer experience/journey mapping
Plan + Design
This phase is the nucleus of product definition.
It is anchored by understanding your market opportunity, defining the need your product will fill, for whom, and in what differentiated way. This foundational knowledge directs your product concept, features and functionality, and eventually evolves what has been built to deliver on new use cases.
We do these jobs for:
- CEO/COO/CRO/CMO
- Product marketing managers
- Product planners
- Market research/intelligence managers
- VP/Director competitive intelligence
- UX researchers and designers
PLAN + DESIGN JOBS WE DO
Explore our experience and capabilities during the plan + design phase
Determine market opportunity and profile your target audiences
- Market sizing
- Segmentation and targeting
- Personas and archetypes
Define and differentiate your value
- Needs assessment and market fit
- Value proposition development
- Competitive analysis
- Mystery shopping
- Win/loss interviews
- Battlecard development
Inform the design, build and evolution of your product/service
- Concept testing
- Feature testing and prioritization
- Customer experience/journey mapping