key questions answered

Is the concept appealing?

What alternatives to the concept exist?

If no alternatives exist, are any workarounds in place? What are they? How do they work?

What do you see as the concept’s value?

What are the blockers to buying/adopting the concept?

How likely are you to buy and use this concept if it were available?

paradoxes approach

We regularly test new product and service concepts for companies like yours using these approaches

  • Prototype testing
  • Usability testing
  • Focus groups & IDIs
  • Quantitative surveys

Concept importance & likelihood to use scatter plot

Concept appeal analysis

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We help leading brands make smarter decisions at every stage of the product lifecycle.

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