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Key Questions Answered:

Which ads should you increase frequency of? Which ads should you retire?

Which parts of your ads get the most/least attention?

Which ads generate the greatest subconscious reactions – excitement, engagement?

Which drive the most actions?

Which ads drive the most lift in awareness, perceptions, interest, preference and likelihood to purchase?

The Paradoxes approach:

Pre/post analysis

Sectional image testing

In-market testing

Key Questions Answered:1

Which ads should you increase frequency of? Which ads should you retire?

Which parts of your ads get the most/least attention?

Which ads generate the greatest subconscious reactions – excitement, engagement?

Which drive the most actions?

Which ads drive the most lift in awareness, perceptions, interest, preference and likelihood to purchase?

The Paradoxes approach:

Pre/post analysis

Sectional image testing

In-market testing

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