Ad effectiveness testing
To inform creative optimization by determining which ads perform best and worst in driving awareness, perceptions, interest, preference and purchase.
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Key Questions Answered:
Which ads should you increase frequency of? Which ads should you retire?
Which parts of your ads get the most/least attention?
Which ads generate the greatest subconscious reactions – excitement, engagement?
Which drive the most actions?
Which ads drive the most lift in awareness, perceptions, interest, preference and likelihood to purchase?
The Paradoxes approach:
Pre/post analysis
Sectional image testing
In-market testing
Ad effectiveness testing
To inform creative optimization by determining which ads perform best and worst in driving awareness, perceptions, interest, preference and purchase.
Key Questions Answered:1
Which ads should you increase frequency of? Which ads should you retire?
Which parts of your ads get the most/least attention?
Which ads generate the greatest subconscious reactions – excitement, engagement?
Which drive the most actions?
Which ads drive the most lift in awareness, perceptions, interest, preference and likelihood to purchase?
The Paradoxes approach:
Pre/post analysis
Sectional image testing
In-market testing