Awareness & perception
To understand awareness and perceptions of your brand, product or service compared to your competitors. This often includes uncovering how you perform on key brand attributes, how important those attributes are, and which attributes most influence consideration, purchase and switching.
key questions answered
What is the level of awareness of your product or service?
How does that compare to your competitors?
How do you rank on delivering on your product attributes? How does this compare to your competitors?
Which brand attributes are most important? Which are most unique?
Which attributes drive consideration, purchase and switching?
How do these measures change over time?
paradoxes approach
Quantitative surveys
Brand trackers at regular intervals
Social media listening
Trended unaided awareness
