Market, Sell & Measure
This stage defines your positioning and messaging, determines your packaging and pricing, and directs your GTM strategy.
There are many facets to your sales and marketing strategy – determining positioning and messaging, defining packaging and pricing, establishing your channel strategy, building pipeline through research-based thought leadership, and modeling customer acquisition and up/cross-sell paths. It concludes with measuring your marketing effectiveness and learning why you win and lose deals.
We do these jobs for:
- CMO/CRO
- Marketing communication managers
- Market research/intelligence managers
- Product marketing managers
- VP/Director pricing and packaging
Market, Sell & Measure JOBS WE DO
These jobs guide GTM execution
Develop and test your positioning and messaging
Determine and validate your pricing and packaging
Guide how you bring your product to market and build pipeline