• Jobs We Do
  • Plan & Design
    • Market sizing
    • Segmentation & targeting
    • Personas & archetypes
    • Needs assessment
    • Value proposition & differentiation
    • Competitive analysis & mystery shopping
    • Win/loss interviews
    • Battlecard development
    • Concept testing
    • Feature testing & prioritization
    • Customer experience/journey mapping
  • Market, Sell & Measure
    • Awareness & perception
    • Positioning & messaging
    • Pricing & packaging
    • Ad effectiveness testing
    • Thought leadership/research-based demand gen content
    • Channel partner strategy development
  • Adopt, Use, Satisfy
    • First user experience
    • Product usage/usability testing
    • In-Product Communication (IPC) testing
    • Churn vulnerability modeling
    • Brand/product SAT/NPS trackers
• How We Do Them
  • Research
    • Qualitative
    • Quantitative
    • Neurophysiological
  • Analytics
• Who Hires Us
• Who We Are
  • Our Story
  • The forces that shaped us
  • Our Team
• Resources
• Insights Network
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  • Leverage
• Contact