At paradoxes, we have conducted hundreds of Existing Information Synthesis (EIS) projects to help researchers, product marketers, compete teams, pricing & packaging, and product planners make impactful decisions leveraging existing information. Our clients have often not had the time, access to all the data, budget for primary research, or the experience mining a trove of existing information which is when they have turned to us.
At times an EIS is used independently, while at other times it is used as part of a paradoxes mixed-method study combining qual and/or quant.

Here are the 6 EIS steps paradoxes experts will lead you through:

1. Establish your objective

  • What decisions do you want to make?
  • What actions do you want to take on that information?
  • What questions do you want to answer?

2. Identify available internal data

    • What past research has your team or other teams in your organization conducted?
    • What telemetry data do you have access to?
    • What finance data?
    • What internal stakeholders should be interviewed for their input?

3. We’ll identify additional data to be used to meet the objectives, including:

  • Web site content
  • Third-party reviews
  • Analyst reports
  • Customer service and support data
  • Government information
  • Social media
  • White papers
  • Press releases
  • Quarterly and annual reports

4. Analyze, qualify, and organize the data

    • We collect, review, and organize all the available data
    • We assess all data elements for recency, credibility, relevance, and which audience/org size/industry perspectives are represented
    • We identify any data gaps required to meet objectives

5. Now it’s time to synthesize and report on the findings

  • We map all the reliable, well supported data to the objectives and key questions and net out the answers and insights
  • We triangulate the data to identify patterns and build confidence in the findings
  • We make recommendations on how sales, marketing, and product/engineering teams can take action on the findings

6. Lastly, we present the findings

  • We report out the findings to you and your stakeholders
  • We share any gaps that should be filled
  • We make revisions based on your feedback

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