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      • Needs assessment
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      • Competitive analysis & mystery shopping
      • Win/loss interviews
      • Battlecard development
      • Concept testing
      • Feature testing & prioritization
      • Customer experience/journey mapping
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    • Jobs We Do
      • Plan & Design
        • Market sizing
        • Segmentation & targeting
        • Personas & archetypes
        • Needs assessment
        • Value proposition & differentiation
        • Competitive analysis & mystery shopping
        • Win/loss interviews
        • Battlecard development
        • Concept testing
        • Feature testing & prioritization
        • Customer experience/journey mapping
      • Market, Sell & Measure
        • Awareness & perception
        • Positioning & messaging
        • Pricing & packaging
        • Ad effectiveness testing
        • Thought leadership/research-based demand gen content
        • Channel partner strategy development
      • Adopt, Use, Satisfy
        • First user experience
        • Product usage/usability testing
        • In-Product Communication (IPC) testing
        • Churn vulnerability modeling
        • Brand/product SAT/NPS trackers
    • How We Do Them
      • Research
        • Qualitative
        • Quantitative
        • Neurophysiological
      • Analytics
    • Who Hires Us
    • Who We Are
      • Our Story
      • The forces that shaped us
      • Our Team
    • Resources
    Contact

    +1 425-827-7484

    info@paradoxesinc.com

    New York City, NY

    160 Varick St.
    New York, NY 10013

    Seattle, WA

    500 108th Ave NE #1100
    Bellevue, WA 98004

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