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Jobs We Do
Plan & Design
Market sizing
Segmentation & targeting
Personas & archetypes
Needs assessment
Value proposition & differentiation
Competitive analysis & mystery shopping
Win/loss interviews
Battlecard development
Concept testing
Feature testing & prioritization
Customer experience/journey mapping
Market, Sell & Measure
Awareness & perception
Positioning & messaging
Pricing & packaging
Ad effectiveness testing
Thought leadership/research-based demand gen content
Channel partner strategy development
Adopt, Use, Satisfy
First user experience
Product usage/usability testing
In-Product Communication (IPC) testing
Churn vulnerability modeling
Brand/product SAT/NPS trackers
How We Do Them
Research
Qualitative
Quantitative
Neurophysiological
Analytics
Who Hires Us
Who We Are
Our Story
The forces that shaped us
Our Team
Resources
Contact
Resources
Author:
bizangowp1
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