In a world where product cycles move fast, market conditions change quickly, and new competitors emerge rapidly, staying connected to your target audiences is essential. That’s where advisory councils come in.
Advisory councils are a proven system for reliably capturing high quality feedback in a timely manner: Recruit once. Engage quickly. They eliminate the costs and time of starting over each time feedback is needed. 
Paradoxes advisory councils can help you reach smarter decisions, faster.

 

Advisory Council: A group of targeted people recruited once that can be leveraged repeatedly for ongoing insights and feedback.

Benefits:

  • Affordable
  • Efficient use of resources
  • Accelerates insight gathering
  • Verified, quality participants
  • Relationships with trusted voices
  • Mixed method flexibility
  • B2B, technical, or hard-to-recruit audiences
  • Global

Use cases:

  • In-depth-interviews (IDIs)
  • Focus groups
  • Online surveys
  • Quick polls
  • In-person site visits
  • Longitudinal insight tracking over time
Types of audience: Can span any audience cohort ranging from B2B, BDMs, TDMs, departmental personas, etc.

 

How it works

While the program elements are defined collaboratively with you, Paradoxes offers three ways to operate your council – full serve, hybrid, and self-serve depending on your preference. In full service, we provide end-to-end execution and management. In hybrid, you may opt to manage certain aspects (e.g. moderation or reporting) and in self-serve we recruit, schedule and fulfill incentives and you perform all other aspects.

Standard elements:

  1. Recruitment of targeted participants
  2. Profiling survey to provide a consistent point of reference of your council members
  3. Engagement waves (planned or ad-hoc). Each wave typically includes:
    • Participant scheduling
    • Survey/guide design
    • Data collection/moderation
    • Reporting & insights, including strategic recommendations
    • Presentation of findings
    • Participant incentive fulfillment
  4. Ongoing management of advisory council

Why Paradoxes?

 Paradoxes has developed the expertise needed to create, implement, and manage effective and valued advisory councils for many of the world’s leading B2B SaaS, cloud and social media brands. After all, we’ve been doing it for nearly 20 years.

 

What our advisory council clients say:

“Paradoxes built a highly targeted pool of core users we can rely on every time. Their ability to recruit and manage high-quality participants really makes a difference in the speed at which we can launch research studies to validate and inform our ideas.”

– Leading SaaS Company

“Working with Paradoxes was instrumental in helping us bring quick and actionable insights into our product strategy. The advisory council sets up a direct line to the voices that matter most.”

– Fortune Top 10 Enterprise Software Company

“The advisory council process at Paradoxes is refined and efficient. They recruited a global audience of hard-to reach digital marketers which rely on regularly to get rapid sales, marketing, and product feedback using interviews, quick polls, usability testing, dyads, triads and focus groups.”

– Leading Social Media Company

Click here to take the first step with Paradoxes.