Needs assessment
Understanding customer needs and pain points, both known and subconscious, is a fundamental element of product planning and design. These insights protect organizations from wasting time and money going in the wrong direction with expensive product development efforts; and help ensure your product is a good fit for the market need.
key questions answered
What are your customer’s pain points?
What is the degree of pain, frustration, inconvenience?
What are their needs from your product/service?
How important are their needs?
How are those needs stack ranked?
Do they have any workarounds in place to meet those needs?
What are their unexpressed, subconscious needs?
Will the features we’re planning fit the market need?
paradoxes approach
We use several methods to identify customer needs
- In-depth interviews (IDIs); aka 1:1 interviews
- Focus groups
- Ethnography; aka “Dawn to dusk observations”
- Quantitative studies including Max Diff techniques
- Observational usability
- Neurophysiological studies
Top purchase factors
Most appealing characteristics