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Paradoxes is a strategic marketing company
that helps improvement-driven organizations
identify problems and opportunities,
why they exist, and what to do about them.

Find out How >

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Facebook needed to position a new offering for
not-for-profit organizations. Paradoxes tested
and developed messaging that enabled
Facebook to engage billions of users

Find out How >

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Microsoft needed to evangelize the value
of their IoT (internet of things) offerings.
Paradoxes provided a deep understanding
of IoT buyers and a strategic position
for Microsoft's IoT offerings

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Bloodworks (formerly Puget Sound Blood Center)
needed to increase blood donations. Paradoxes
developed a data-driven strategy to target
priority donors and increase donations

Find out How >

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Ben Bridge needed to expand their customer base.
Paradoxes gave them tools to target, message,
reach the right customers

Find out How >

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Skype needed to choose new product
concepts. Paradoxes identified the
concepts customers valued most.

Find out How >

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Microsoft needed to increase revenue for
hosted SharePoint & Exchange. Paradoxes
identified priority accounts - resulting in
millions in incremental sales.

Find out How >

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Microsoft Office needed to test features,
discoverability, and usability of a new app.
Paradoxes drove actionable design
improvements - tuned for user's needs.

Find out How >

Paradoxes is a strategic marketing company that helps improvement-driven organizations identify problems and opportunities, why they exist, and what to do about them.

Our unique use of research, analysis, and positioning services enables organizations to continue improving through making smarter decisions.

To get the answers, take the action and achieve
the impact you want… Contact us >