Our Team

“When we set out to start Paradoxes, we saw most companies – even huge companies – struggle with getting to actionable truth from mountains of data. We decided to help companies find out what the data means, not just what it says. That’s the business we are in today – changing the way companies make decisions.”
– J. Scott Codespoti, Founder

Leadership Team

J. Scott Codespoti

Founder & CEO

Scott started Paradoxes in 2007. Scott has nearly 30 years of marketing, research, analytics, sales, strategy and business experience. Scott has contributed to the success of companies including; Microsoft, Nintendo, Amazon, Facebook, Intel, Southwest Airlines, Starbucks, Rackspace, BE Aerospace, and others. Scott graduated from Purdue University with degrees in marketing and history.

Melissa Codespoti

Co-Founder & Chief Strategy Officer

Melissa co-founded Paradoxes in 2007 with the goal of bringing disparate disciplines – research, analytics, strategic marketing and business – under one roof to help clients Make Smarter Decisions℠. While this goal has remained a constant since inception, she regularly changes her perspective to see what new or modified ingredients should be present in order to maintain success in achieving this goal.

Steve C. Boehm

SVP Client Services & Strategy

Steve joined Paradoxes at its inception in 2007, after being inspired by Scott and Melissa Codespoti’s vision. Steve’s career in technology has spanned almost 30 years in sales, strategy, and business development roles. He has served in an executive role for Fortune 20 Global organizations like Packard Bell and he has contributed to the success of companies including Microsoft, Amazon, Intel, Rackspace, BE Aerospace, and many more.


Volkan Tekeli

Chief Scientist

Volkan has over 25 years of diverse data sciences/customer analytics experience. Volkan began his career at American Express working in risk management and analytics, while also leading database marketing for the Personal, Gold and Platinum Card products. He worked for FCB in Chicago, MRJ Technology Solutions, and Quaero. After establishing a database marketing function at Orbitz, Volkan moved to Microsoft where he built a customer analytics team, created a business intelligence function for Xbox, and led data sciences teams for Bing and Skype for Business. A past client, Volkan joined the Paradoxes team in 2016.

Duncan Huffman

Sr. Principal Marketing Strategist

Duncan came to work at Paradoxes after over a decade of experience driving a portfolio of products and services at Microsoft. Duncan has deep expertise in both technology and marketing fields. His main practices include cloud services, hosting and managed service providers, SaaS companies, strategic marketing planning, product planning, and customer intelligence. Duncan has contributed to the success of companies such as Microsoft, Amazon, DocuSign, Rackspace, BE Aerospace, Peak 10, and many more.

Aaron Williams

Principal Marketing Strategist

Aaron has over 20 years of experience in strategic marketing, market research, and analytics. He is an expert in both quantitative and qualitative market research, including experience in large, quant-based, multi-geo tracking studies and research in 70+ countries. Aaron has worked for companies on both the provider and client-side of market research, including Microsoft and Synovate (now Ipsos). Aaron has a BA in Anthropology from Brigham Young University and an MBA with a dual emphasis in marketing and management from the University of Washington.


Trevor Fulp



Trevor’s first job in market research was at the Nielson Company in Buenos Aires, Argentina. There he learned tactical essentials for the research trade, as well as valuable collaboration and management approaches for client consulting. At Paradoxes, Trevor has applied his experience to a broad range of business challenges both internal and external, and across various industries and audiences.

Alex Chen



Alex is a an expert data analyst and came to Paradoxes after running world-wide audience studies for Microsoft. He has a degree from Columbia University, and currently focuses on helping drive Paradoxes’ data analytics practice.

Benjamin Tjaden



Ben’s experience is in quick-turn, quantitative research. Prior to Paradoxes, he worked at PSB Research and focused on purchase behavior, product configuration, and pricing for consumer and enterprise software. He joined Paradoxes in 2016 to focus on product and market strategy and explore the evidence-based approach.

Whether you’re a local or multi-national brand, you’re bringing a new innovation to market or seeking to keep an established brand relevant, you want an answer to a specific question, or have broader strategic needs, Paradoxes can help your organization Make Smarter Decisions℠ that will result in meaningful and measurable outcomes.