Our Team

“When we set out to start Paradoxes, we saw most companies – even huge companies – struggle with getting to actionable truth from mountains of data. We decided to help companies find out what the data means, not just what it says. That’s the business we are in today – changing the way companies make decisions.”
– J. Scott Codespoti, Founder

Leadership Team

J. Scott Codespoti


Scott founded Paradoxes in 2007 with the vision of blending the disciplines of research, analytics and strategic marketing to help organizations make smarter sales, marketing, and product decisions, with an increasing emphasis today on helping clients drive adoption and usage of products and services. He leads the strategic planning of all client engagements, oversees project quality, heads client relationship development, and drives exploration and adoption of innovative research and analytics techniques and technologies.


Having spent the past 30 years in marketing, research, and business development, he brings a unique background that positions him to understand and guide the needs of projects, both tactically and strategically.  His career spans technology start-ups, worldwide advertising and public relations agencies, and over 15 years contributing to the growth of numerous Microsoft business units. He is the co-author of Paradoxes Executive Decision Maker study that reveals how successful executives combine data, experience and instinct to guide their decision making.  He has contributed to the success of many of the world’s leading brands including Microsoft, Amazon, Facebook, Nintendo and DocuSign, as well as numerous start-ups and early stage organizations. 

Scott graduated from Purdue University with majors in communications and history, and a minor in marketing. Beyond his profession, Scott enjoys spending time with his family, traveling, participating in a variety of mountain sports and practicing applying Buddhist philosophy to his daily life. 

Melissa Codespoti

Co-Founder & Chief Strategy Officer

Melissa co-founded Paradoxes in 2007. As the Chief Strategy Officer for the company, her role spans all internal departments. She is responsible for developing, maintaining and improving the business of the business in order to serve Paradoxes clients effectively and efficiently.  Recruiting, developing, and inspiring our most important assets — employee partners — is a principal area of her focus and strength.


Melissa’s background in financial analysis, marketing, business development and technology over the past 35 years has helped fuel the extraordinary growth Paradoxes has achieved over the past 10 years. She was a financial analyst for The Home Insurance Company, one of the top 20 property and casualty insurers in the U.S. She spent many years at Software Publishing Corporation, the developer of Harvard Graphics, the best-selling PC-based graphics software. Business development and marketing were key roles, and she held the critical role of managing Egghead Software, at the time, the largest software retailer in the U.S. with nearly 200 stores and a corporate sales staff. Developing her career further at a Paul Allen funded multimedia start-up provided the opportunity to hone her business acumen and human resources expertise.

Outside of her professional career, Melissa enjoys providing life messages to her two teenage boys, theatre, reading and travel. She is the self-appointed president of the Club of Conscious Choices and hopes to soon learn how to play the piano.

Steve C. Boehm


Steve joined Paradoxes at its inception in 2007, after being inspired by Scott and Melissa’s vision to help organizations make smarter sales, marketing and product decisions. He is a member of Paradoxes Leadership team. Steve has spent over 25 years working in the technology sector in sales, strategy, and business development roles, and has served in executive roles for Fortune 20 organizations including Packard Bell/NEC and numerous start-up and early stage companies.


Steve provides executive thinking to all his client work. In helping clients make smarter decisions, he regularly incorporates market data, audience insights, competitive conditions, impact on cost of sale, employee morale, stock price, and long-term implications. He has repeatedly applied this expertise to leading brands including Amazon, Microsoft, B/E Aerospace, Rackspace, Hosting.com, and AppRiver.

Outside of work, Steve values spending time with his family, entertaining friends, skiing, cycling and traveling. Steve has traveled the world but his love for the Pacific Northwest has returned him to his native home.


Volkan Tekeli

Chief Scientist

Volkan has over 25 years of diverse Data Sciences/Customer Analytics experience across a wide variety of roles and responsibilities in the corporate, agency, and consulting worlds. He joined Paradoxes in 2016, where he has focused his energies on leveraging best practices in market research and data sciences to create a unified analytics discipline.


Volkan began his analytics career at American Express, where he cut his teeth in Risk Management and led Database Marketing for multiple card products; he subsequently moved on to leading Marketing Sciences for FCB Chicago, as well as serving as a senior consultant for Naviant and Quaero.  After establishing a Database Marketing function at Orbitz, he moved on to Microsoft, where he helmed Customer Analytics for the Central Marketing Group, created the Business Intelligence team for Xbox, and led Data Science teams for Bing and Skype for Business.  Volkan has also worked in an advisory capacity for IBM Analytics, where he starred in a series of videos showcasing the benefits of their newest Data Scientist products.

Volkan holds a Bachelor of Science degree in Mathematics from Rensselaer Polytechnic Institute, and a Master of Science degree in Operations Research from NYU. In his spare time, Volkan is a science fiction and mystery aficionado, studies jazz, and as a native New Yorker, makes sure he visits the Big Apple at least once a year.

Duncan Huffman

Sr. Marketing Strategist

Duncan joined Paradoxes in 2011, after nearly a decade managing a portfolio of products and services for Microsoft. He brings a deep expertise in technical audiences and a focus on data and customer-driven decision making. Since joining Paradoxes, Duncan has helped top technology clients such as Microsoft, Facebook, and DocuSign hone their marketing and product strategies.


Duncan specializes in determining product needs, developing product strategy, and designing positioning, messaging, and storytelling that resonates with segmented markets. He’s a RIVA trained moderator, an expert in qualitative and quantitative study design, and an integral advisor on Paradoxes marketing efforts and positioning practice. He has led hundreds of engagements for Paradoxes helping clients across industries and sizes decide how to make better product and marketing decisions.

In addition to a passion for data journalism and customer intelligence, Duncan is a father, husband, an amateur musician, and can often be found outside in a tent.

Paul Andrepont

Sr. Marketing Strategist

Paul joined Paradoxes with the vision of blending traditional primary research, analytics and strategic marketing to help organizations make better informed marketing and product design decisions. He leads the strategic planning and execution for technology, healthcare and banking clients and internally drives exploration and adoption of innovative research and analytics techniques at Paradoxes.


Paul has spent 20 years as a strategic consultant focusing on corporate market research, market intelligence, and product planning from both the vendor and client perspectives. His comprehensive experience spans subjects including global corporate image, customer satisfaction, product satisfaction, concept value testing, pricing and licensing, and rapid response polling. Paul has executed projects in over 65 global markets, and has contributed to the success of many of the world’s leading brands including Microsoft, Oracle, Dell, HP and DocuSign, as well as several start-ups and early stage organizations.

Paul graduated from Seattle University with a major in international business and a minor in marketing. Beyond helping his clients solve big problems, Paul is an avid sailor having competed in numerous world and national championships. He also sits on the board of selectors for the Jefferson Awards Foundation and is actively involved with several youth focused charities in NYC.

Aaron Williams

Sr. Marketing Strategist

Aaron has over 20 years of experience in strategic marketing, market research, and analytics. He is an expert in both quantitative and qualitative market research, and has a multitude of experience in large, quant-based, multi-geo tracking studies. Aaron has conducted research in over 70 countries for companies on both the provider and client-side of market research, including Microsoft and Synovate (now Ipsos).


Before joining Paradoxes in 2010, Aaron was a Sr. Market Research Manager at Microsoft where he mastered leveraging research and analytics to make data-driven product and strategy decisions and earned multiple MVP awards for outstanding performance. Aaron’s deep research and data expertise is an instrumental asset that has helped dozens of major Paradoxes clients achieve meaningful impact. Aaron also has extensive expertise as a qualitative moderator and has conducted thousands of interviews through focus groups and IDIs. He has completed qualitative facilitator training from the RIVA Training Institute.

Aaron earned an M.B.A. from the University of Washington Foster School of Business with a dual emphasis in marketing and management. His undergraduate degree is from Brigham Young University with a double major in Anthropology and Latin American studies. Outside of work, Aaron enjoys spending time with his family, reading, doing home projects, and running.

Trevor Fulp

Marketing Strategist

Trevor has been delivering insightful strategy recommendations and comprehensive project leadership since joining the Paradoxes team in 2013. He is a RIVA trained, bilingual qualitative specialist who is an expert at diving deep with participants and teasing out valuable insights.


Trevor formerly worked for the Nielsen Company in Buenos Aires, Argentina where he learned the tactical essentials for the research trade, as well as valuable collaboration and management approaches for client consulting. At Paradoxes, Trevor applies his experience to a broad range of business challenges both internal and external, and across various industries and audiences. Clients regularly comment on the quality approach Trevor exemplifies in practicing his craft.

Trevor earned his B.A. in International Political Economy from the University of California, Berkeley and is currently an M.B.A student at the University of Washington’s Foster School of Business. After work, Trevor enjoys playing basketball, kayaking, wine tasting, and overall enjoying the great outdoors.

Carrie Crotts

Director of Operations

Carrie is a Process and PROSCI-certified Change Manager with over 20 years of experience, who is the leading contributor of efficient operations at Paradoxes. Carrie specializes in making difficult business choices that impact a company’s bottom line, and she is a great example of how Paradoxes’ focus of making smarter decisions is practiced internally.


Carrie has worked at every level of the corporate chain of command, from admin to executive-level consultant. She has worked with clients in an array of industries including technology, retail, health care, government, and banking. Carrie is a master of chaos organization, and her specialties include project and program management, change management, process mapping, organizational development, information architecture, and knowledge management.

Carrie graduated from Roosevelt University in Chicago, IL with a B.A. in Professional Communications. She thirsts for knowledge and is currently studying for the Certified Information Systems Auditor (CISA) through the ISACA organization. She also holds certifications in the IT Infrastructure Library (ITIL) and has achieved a Lean Six Sigma Green Belt. In her spare time, she and her family enjoy hiking, kayaking, and entertaining their bulldog, Winston.


Stephanie Fairchild


Stephanie joined Paradoxes in 2018 because she wanted to be a part of a team that enjoys working on diverse and rigorous projects and providing insights in support of data-driven decision making. She has spent the previous 5 years conducting strategic social science research and evaluation projects and is an expert at developing research strategies, particularly for projects related to government, higher education, and technology industries.


An excellent visual storyteller, Stephanie is adept at refining findings into crystal clear insights. She is also proficient at applied qualitative and quantitative research methodology and analysis. Prior to joining Paradoxes, Stephanie worked as an independent research and evaluation consultant as well as an assessment specialist at the University of Texas at Austin.

Stephanie has a Master of Social Psychology with a co-concentration in Program Evaluation from Claremont Graduate University. In her free time, she enjoys exploring the Washington wilderness with her fearless adventure pup, Devon.

Meagan Mastan


Meagan came to work at Paradoxes upon realizing her interest in business strategy. Before changing her path, Meagan received her BS in Physiology from the University of Washington and worked as a medical researcher at Fred Hutchinson Cancer Research Center. Meagan’s education and experience in the biotech industry has provided her with a strong connection to life sciences which lends her a unique approach to market research.


Since joining Paradoxes in 2017, Meagan has focused on qualitative research and uses her unique perspective to help her connect with participants. In her spare time, she enjoys reading and exploring the Pacific Northwest with friends and family.

Alex Chen

Data Analyst

Alex is an expert data analyst and came to Paradoxes after running worldwide audience studies for Microsoft. As a Data Analyst, Alex currently focuses on helping drive Paradoxes’ data analytics practice and provides our North American clients with around the clock data processing and analytics services working from his office in China.


Before joining Paradoxes, Alex led Business Intelligence and Strategic Planning and Investigations as part of the Emerging Markets Solutions Organization at Microsoft. His group’s most recent accomplishments include the development and launch of a new open source product category within 10 months and conceptual development of new strategic business case gaining CEO approval.

Alex earned his M.B.A of Finance and International Business from the Columbia School of Business and his BSc of Clinical Psychology from the University of Alberta. In his free time, Alex enjoys spending time with his family, reading, and traveling.


Whether you’re a local or multi-national brand, you’re bringing a new innovation to market or seeking to keep an established brand relevant, you want an answer to a specific question, or have broader strategic needs, Paradoxes can help your organization Make Smarter Decisions℠ that will result in meaningful and measurable outcomes. 

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