Our Team

“When we set out to start Paradoxes, we saw most companies – even huge companies – struggle with getting to actionable truth from mountains of data. We decided to help companies find out what the data means, not just what it says. That’s the business we are in today – changing the way companies make decisions.”
– J. Scott Codespoti, Founder

Leadership Team

J. Scott Codespoti


Scott founded Paradoxes in 2007 with the vision of blending the disciplines of research, analytics and strategic marketing to help organizations make smarter sales, marketing, and product decisions, with an increasing emphasis today on helping clients drive adoption and usage of products and services. He leads the strategic planning of all client engagements, oversees project quality, heads client relationship development, and drives exploration and adoption of innovative research and analytics techniques and technologies.


Having spent the past 30 years in marketing, research, and business development, he brings a unique background that positions him to understand and guide the needs of projects, both tactically and strategically.  His career spans technology start-ups, worldwide advertising and public relations agencies, and over 15 years contributing to the growth of numerous Microsoft business units. He is the co-author of Paradoxes Executive Decision Maker study that reveals how successful executives combine data, experience and instinct to guide their decision making.  He has contributed to the success of many of the world’s leading brands including Microsoft, Amazon, Facebook, Nintendo and DocuSign, as well as numerous start-ups and early stage organizations.

Scott graduated from Purdue University with majors in communications and history, and a minor in marketing. Beyond his profession, Scott enjoys spending time with his family, traveling, participating in a variety of mountain sports and practicing applying Buddhist philosophy to his daily life.

Melissa Codespoti

Co-Founder & Chief Strategy Officer

Melissa co-founded Paradoxes in 2007. As the Chief Strategy Officer for the company, her role spans all internal departments. She is responsible for developing, maintaining and improving the business of the business in order to serve Paradoxes clients effectively and efficiently.  Recruiting, developing, and inspiring our most important assets — employee partners — is a principal area of her focus and strength.


Melissa’s background in financial analysis, marketing, business development and technology over the past 35 years has helped fuel the extraordinary growth Paradoxes has achieved over the past 10 years. She was a financial analyst for The Home Insurance Company, one of the top 20 property and casualty insurers in the U.S. She spent many years at Software Publishing Corporation, the developer of Harvard Graphics, the best-selling PC-based graphics software. Business development and marketing were key roles, and she held the critical role of managing Egghead Software, at the time, the largest software retailer in the U.S. with nearly 200 stores and a corporate sales staff. Developing her career further at a Paul Allen funded multimedia start-up provided the opportunity to hone her business acumen and human resources expertise.

Outside of her professional career, Melissa enjoys providing life messages to her two teenage boys, theatre, reading and travel. She is the self-appointed president of the Club of Conscious Choices and hopes to soon learn how to play the piano.

Steve C. Boehm

COO & Strategy

Steve joined Paradoxes at its inception in 2007, after being inspired by Scott and Melissa’s vision to help organizations make smarter sales, marketing and product decisions. He is a member of Paradoxes Leadership team. Steve has spent over 25 years working in the technology sector in sales, strategy, and business development roles, and has served in executive roles for Fortune 20 organizations including Packard Bell/NEC and numerous start-up and early stage companies.


Steve provides executive thinking to all his client work. In helping clients make smarter decisions, he regularly incorporates market data, audience insights, competitive conditions, impact on cost of sale, employee morale, stock price, and long-term implications. He has repeatedly applied this expertise to leading brands including Amazon, Microsoft, B/E Aerospace, Rackspace, Hosting.com, and AppRiver.

Outside of work, Steve values spending time with his family, entertaining friends, skiing, cycling and traveling. Steve has traveled the world but his love for the Pacific Northwest has returned him to his native home.


Paul Andrepont

Sr. Marketing Strategist

Paul joined Paradoxes with the vision of blending traditional primary research, analytics and strategic marketing to help organizations make better informed marketing and product design decisions. He leads the strategic planning and execution for technology, healthcare and banking clients and internally drives exploration and adoption of innovative research and analytics techniques at Paradoxes.


Paul has spent 20 years as a strategic consultant focusing on corporate market research, market intelligence, and product planning from both the vendor and client perspectives. His comprehensive experience spans subjects including global corporate image, customer satisfaction, product satisfaction, concept value testing, pricing and licensing, and rapid response polling. Paul has executed projects in over 65 global markets, and has contributed to the success of many of the world’s leading brands including Microsoft, Oracle, Dell, HP and DocuSign, as well as several start-ups and early stage organizations.

Paul graduated from Seattle University with a major in international business and a minor in marketing. Beyond helping his clients solve big problems, Paul is an avid sailor having competed in numerous world and national championships. He also sits on the board of selectors for the Jefferson Awards Foundation and is actively involved with several youth focused charities in NYC.

Meagan Mastan

Marketing strategist

Meagan came to work at Paradoxes upon realizing her interest in business strategy. Before changing her path, Meagan received her BS in Physiology from the University of Washington and worked as a medical researcher at Fred Hutchinson Cancer Research Center. Meagan’s education and experience in the biotech industry has provided her with a strong connection to life sciences which lends her a unique approach to market research.


Since joining Paradoxes in 2017, Meagan has focused on qualitative research and uses her unique perspective to help her connect with participants. In her spare time, she enjoys reading and exploring the Pacific Northwest with friends and family.

Alex Chen

Data Analyst

Alex is an expert data analyst and came to Paradoxes after running worldwide audience studies for Microsoft. As a Data Analyst, Alex currently focuses on helping drive Paradoxes’ data analytics practice and provides our North American clients with around the clock data processing and analytics services working from his office in China.


Before joining Paradoxes, Alex led Business Intelligence and Strategic Planning and Investigations as part of the Emerging Markets Solutions Organization at Microsoft. His group’s most recent accomplishments include the development and launch of a new open source product category within 10 months and conceptual development of new strategic business case gaining CEO approval.

Alex earned his M.B.A of Finance and International Business from the Columbia School of Business and his BSc of Clinical Psychology from the University of Alberta. In his free time, Alex enjoys spending time with his family, reading, and traveling.


Maria Gitman

Director of Finance

Maria has over 15 years of experience in general office management, accounting, booking and HR.  She is passionate about developing and managing internal business processes that enable start up companies to thrive and grow, as well as establishing strong company cultures.

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 Before joining Paradoxes in 2019, Maria spend the past 15 years leading internal business operations at several Seattle-based technology start-ups.  She had a deep expertise in bookkeeping, accounting, and human resources.

In her spare time Maria enjoys spending time with her family and friends, volunteering at her daughter’s school, traveling and cooking.

Christina Cash

RESEARCH Operations manager

Christina joined Paradoxes in 2019 after working in the Seattle tech space for the last three years. Possessing a broad cross-section of experiences that has shaped her career trajectory, Christina has chosen to focus her passions on operational work. Most recently, Christina supported Microsoft’s XBOX research team to investigate what puts the fun into the gaming experience and plans to bring that same energy to her clients at Paradoxes.      


Since joining Paradoxes, Christina has focused on building client vendor relations between the paradoxes team and our partners. In her spare time, she enjoys learning about new cooking methods and reading up on current events.

Roel Mucollari

RESEARCH logicstics coordinator

Roel started working at Paradoxes in July of 2020, upon realizing his interest in market research. Since joining Paradoxes, Roel has focused on quantitative research including but not limited to survey programming and quantitative reporting. Roel received a marketing communications degree from Baruch College in NYC and currently resides there. Whenever he’s not on his work computer, he’s either taking weekend road trips with friends or playing soccer.

Research Managers

Yvonna Skrinnik

Research, analytics, and marketing manager

Yvonna joined Paradoxes in 2018 after a working in the academic research space. Using her human centered design and marketing skills, she is passionate about crafting data stories and visualizations. She has a BA in Human Centered Desing & Engineering, a B.S in Economics, and a minor in entrepreneurship. In her spare time, she likes walking her dog at the beach and illustration.

Laura Willits


Laura has worked for Paradoxes since 2018, utilizing her creative and analytical sides to provide clear insights through data visualization and storytelling. She has a BA in Marketing Communications from California Lutheran University. In her spare time, she loves to bake, work on her style blog, and take leisurely walks by the lake with her little dog named Toby.


Whether you’re a local or multi-national brand, you’re bringing a new innovation to market or seeking to keep an established brand relevant, you want an answer to a specific question, or have broader strategic needs, Paradoxes can help your organization Make Smarter Decisions℠ that will result in meaningful and measurable outcomes. 

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