Episode One: Insights to help B2C companies survive & thrive during COVID-19
adapting b2c & b2b strategies in the time of covid – Three part series
Paradoxes set out to understand how COVID-19 is affecting both B2C and B2B markets through a nation-wide consumer survey. This episode focuses on insights to help B2C companies survive & thrive during COVID-19, derived from innovative message & image testing.
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