Services

Research

When you need answers and insights you don’t have about your customers, the market, or your products…

QUALITATIVE
  • Advisory councils

  • Dial testing

  • Ethnography

  • Focus groups

  • In-Depth Interviews (IDIs)

  • Journey IDIs (JIDIs)

  • Usability

QUANTITATIVE

  • Conjoint analysis

  • MaxDiff

  • Tracking studies

  • Web/mobile surveys

NEURO-PHYSIOLOGICAL
  • Biometrics

  • EEG

  • Eye tracking

  • Facial coding

Analytics

When you need to extract value from information; from analyzing user behavior, to helping you identify your best customer and those at risk…

DATA STRATEGY AND DEVELOPMENT
  • Data development

  • KPI creation and data mapping

DESCRIPTIVE ANALYTICS
  • Dashboards and reporting

  • Data visualization

  • Existing Information Synthesis (EIS)

PREDICTIVE AND DESCRIPTIVE ANALYTICS
  • Churn, vulnerability and usage models

  • Look-alike modeling

  • Segmentation

POSITIONING

When you need to choose target audiences, decide what to offer them, and make your company stand out from the competition…

MARKET OPPORTUNITY ANALYSIS
  • Competitive analysis

  • Market segmentation and sizing

  • Target audience selection

VALUE PROPOSITIONS
  • Cost/benefit analysis

  • Differentiation

POSITIONING AND MESSAGING
FRAMEWORKS
  • Message testing and validation

  • Promise statement

  • Supporting evidence

Solutions Across the Product Lifecycle

Paradoxes helps you on your product / services path wherever you are today – or wherever you want to go.

Whether you’re a local or multi-national brand, you’re bringing a new innovation to market or seeking to keep an established brand relevant, you want an answer to a specific question, or have broader strategic needs, Paradoxes can help your organization Make Smarter Decisions℠ that will result in meaningful and measurable outcomes.